On December , 10-11th , 4Service team visited Cologne (Germany), the city  which is the birthplace of the first perfume industry in Europe, as well as  the site of one of the greatest and highest cathedrals in Europe.

On December , 10-11th , 4Service team visited Cologne (Germany), the city  which is the birthplace of the first perfume industry in Europe, as well as  the site of one of the greatest and highest cathedrals in Europe.

4Service participated in MSPA Europe workshop which gathered 27 professionals from different European agencies and countries: Italy, Spain, Portugal, France, Germany, the Netherlands, Bulgaria, Finland, Hungary and others.

After visiting several nice Christmas markets in the centre, we joined the informal optional dinner that MSPA board has organized for the members, which had a close and natural atmosphere in which to discuss the latest news, current problems and tendencies in the MS industry.

Next day Christiani Oliveira and Stefaan  Vandroogenbroeck prepared two fascinating presentations : Christiani in her report “Mystery Shopping Management & Strategy”, told about the methods of measuring Quality and Customer Satisfaction, raising the questions  What other tools besides Mystery Shopping are being used nowadays? What are their threats or opportunities? What is the difference between Mystery Shopping and other studies? What are Mystery Shopping strongest points?

Stefaan showed a case-study for training and coaching, which described in detail the process of implementing the Mystery Shopping program results into life, make them work for the client and the end customer. The case was a two-year program in the Retail sector, combined with new mystery shopping technics, coaching and training, that got some great positive feedback from his clients.  

Then there was the most interactive part of the workshop: discussion groups. Divided into several teams, we had a perfect opportunity to learn opinions of our partners and exchange the ideas, seeking for the answers on such issues as:  What are the Mystery Shopping techniques that work in today’s marketplace? What are the Golden Rules for a quality shopper report? How can we optimize the training of our shoppers? How to use results to help clients develop strong action plans?

4Service shared our experience too, so after that one may wonder that such things as gamification factor or newsletter for shoppers may play an important role in quality improving and training process.
Everyone was excited and by the end of the workshop our feeling was : “I am  positively and strongly energized for the whole next year!”.
 
As always we are thankful to MSPA board for the perfect event organization and education program.
It was a good time to gain new insights and share the knowledge!

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