4Service has participated on 10-11 December in the 1st MSPA Europe workshop that took place in Amsterdam, Netherlands.

4Service has participated on 10-11 December in the 1st MSPA Europe workshop that took place in Amsterdam, Netherlands.

A total of 22 participants from the leading European agencies showed up, to have an intense discussion on some key industry issues, such as adding value to mystery shopping programs and diversification of service quality feedback portifolio.

A number of very fruitful working groups were formed to brainstorm several critical areas for a mystery shopping providers, such as keeping shoppers motivated and happy, or improving the quality of mystery shoppers.

A dinner on 10th December night and a party right after the workshop the next day added a lot to the providers' satisfaction and perceived value of the event. It rocked!

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