14-19 October: 4Service participated in and sponsored the two major North American mystery shopping events this year, i.e. The MSPA North America conference and the very first ever Shopper Fest.

According to a subjective customer assessment, service in the Ukrainian bank sector needs serious improvement: more than 20% of customers feel uncomfortable in a bank office due to its interior. These were the findings of a 4Service analytical report titled “Personal Banking Service Quality Research in Ukrainian banks”

Service quality in Ukrainian banks improved from February to August 2014 although the trend is not stable. Notwithstanding gradual service improvement in branches, the banking sector cannot maintain the excellent performance. These were the findings of the 4Service analytical report titled “Service Quality Research into 

It's no wonder that love is one of the key values of 4Service. After all, only a company that is in love with service, in love with the job, and in love with clients can cheer on better service quality. That is why we decided to demonstrate our love once again and make our clients happy while spreading our all-encompassing love to them and inspiring them to do good deeds in the name of custom

Everyone likes independence and confidentiality, especially when it concerns one’s own personal opinion and a real chance to improve service quality. Making advances in meeting consumer needs and expectations, 4Service lets customers take part in exit polls independently and ensures that it is a pleasant experience.

It's no big secret that supermarket employees are not always polite with customers, that queues can be very long, that sometimes spoiled food can be found, and that cleanliness and tidiness standards are violated. According to a 4Service study, the greatest standards violation is shown by staff behind the counters of supermarkets.

The drive to be highly customer-oriented as well as give the best service is a feature of many successful companies. Many managers intuitively understand that service quality affects the success of the whole company. However, this trait is difficult to single out since profits are determined by many business factors, both external and internal.

In order to improve service quality, chains of cafés and restaurants in Kazakhstan are using 4Service Mystery Shoppers. Due to this cooperation with 4Service, service standards in cafés and restaurants are better met and achieved more often, which has a positive effect on the image of the companies, their revenue, and market share.

Falsified visits are a serious problem which all Mystery Shopping providers encounter. 4Service’s priority is to find a solution to this problem since unreliable (and sometimes fabricated) visit reports distort the real state of things in customer service and, therefore, become a solid obstacle to better service quality.

Retail Service Development

On June 26th, the 4Service Russia Service Director addressed Ukrainian retailers during their meeting in Kyiv organized by the Retail Community company. HR-directors, retail chain sales directors, and top managers responsible for service development in retail companies gathered to openly discuss current retail questions.