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 4Service Group


A direct line to your customers

They criticize you, they write scathing posts on social networks, they praise you to their friends over the telephone and they confide in their spouses about their outrage regarding the service they received However, more often than not they keep their feelings to themselves and do one of two things: they either return or never go back. They are your customers.


We are ready for everything!

4Service has been researching and working to improve customer experience for around 15 years. We have thousands of eyes and ears. More precisely, we have 300 000 people on hand who work to improve customer experiences. We are everywhere: we speak 29 languages and work in 52 countries around the world. We have a powerful analytic center, from which we are able to monitor every change in opinion regarding you and your business posted on social networks.


For your service to satisfy even more customers and to help your business flourish. If you, like us, believe that customer loyalty is the main profit generator of any business, then welcome to the 4service laboratory!

With us, good companies become the best. We help you to put yourself in your clients' shoes, to listen to their opinions and make them happy.

Service Portfolio

Why do we do it better?

Why 4service?
Because we appreciate good service ourselves
Why 4service?
Because we believe in the importance of good service
Why 4service?
Because we have extensive experience working to improve customer service

We are the ones, which, in 2001, proposed the Mystery Shopping service for the very first time in the former Soviet Union.
Since then, our Secret Shoppers have given over a million service evaluations to companies active within a variety of sectors, from fast-food restaurants to international banks. 4service has become a major player not only in Russia and the Commonwealth of Independent States, but is also now growing rapidly in the European Union, developing its Scheduling Worldwide under 4Service direction. 4Service offers this business model to agencies like us that conduct the high-quality Mystery Shopping program and market research as an experienced fieldwork partner in Europe and beyond. We are a member of the leading international Mystery Shopping Providers Association (MSPA), where we continuously learn from the market leaders.


  • 1. We are highly adaptable and use the most modern technology available in the sector.
    Forget about the secret customer stereotype - that was created by the media. It is not a stress-show. The professional evaluation service for customer satisfaction is more like a financial audit with the use of analytic software. As a result of this combination, a method for improving your customer service and a specific action plan can arrive straight to your desk!
  • 2. We are committed to the five values of our company.
    You can find out about our values (truth, use, love, greed and audacity) on a special page of our website. We would just like to say here that take each of these values very seriously and sincerely. We know you might be curious to know why we value greed. Well, to us in this context, greed represents our thirst for new tasks and achievements! It energizes us.
  • 3. We simply love what we do.
    We will comment on this point here – just talk to our team and you will understand.


So you already know the price of the service, you want to improve your company and, most importantly, you are ready to start.

However, you are still not sure that the methods which have been a success for companies such as МТС, METRO, Ecco or Raiffeisen Bank will also be a success for your company.
Don’t worry. You simply need to see how your situation matches up with the services we offer, as listed on our profile.
To do so, just drop in for a chat, give us a call or write us an e-mail.
We can provide you with a list of times we have worked on cases similar to yours for free.


If you start working with 4service, there will be no formal budget developing.

We don’t work this way. Each decision we make and the effort we put in will be covered by the increase in income of your company
Everyone will have a job to do. We expect our tips and recommendations to be taken on board and implemented. We have the means and technology needed to motivate staff to change and improve your service..
Don’t contact us if you are not prepared to put in some hard work along the way
And remember: your customers are your best teachers and counselors! We will help you to listen to them better than anyone else

Coverage Map

More than 300,000 mystery shoppers in the countries of Eastern and Central Europe, the Balkans, the Caucasus and Central Asia.

United Kingdom

About our work


all articles

Programs that make the difference between good and excellent in the hospitality industry

City Grill training manager Cristian Cristea explains why mystery shopping programs should be a must-have for any player in the market

Read more ...


In any institution and company, it is customary to take care for customers to make them satisfied and leave happy, having received high-quality service. One of the components of a good service is an attentive, responsive, not irritable salesperson. And therefore one of the key factors influencing whether the buyer will leave satisfied is the employee's mood and his approach to business. Emotions of the personnel and the emotions of the client are the causes and consequences of the positive customer experience.

Read more ...

About market

Market Reviews

all reviews

16 statistics items about the customer experiences that will make you think about CX improving

Sales and marketing specialist with 20 years of experience - Peter Strohkorb, who worked in such corporations as SONY, 3M, Canon, and CSC, CEO at "Peter Strohkorb Consulting International" in his blog on Customer Think tells why the customer experience is so important and why it is so widely discussed lately. In addition, he brings the concrete benefits for the businesses received from the customer experience.

Car service in a feminine way

While some masters put in order your car, the others take care of your hair and nails.

Our Clients about us


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It should be noted that 4Service agency provides not only a package of quality Mystery Shopping services, but consulting and training as well.

Credit Agricole

The work of 4Service Group fully complies with the key principles of business cooperation and the fulfillment of mutual agreements.


4Service Group should be recognized as a professional "Mystery Shopping" services provider. The Company has proven its customer experience high quality due to the professional staff able to cooperate effectively, to react promptly and to correspond with requests and needs of the client.

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