Students from Nijmegen Vocational College in the Netherlands will become “mystery shoppers” and learn to look critically at fashion stores of the region. The regional fashion industry is currently in crisis, and students, who are interested in entrepreneurship, will be able to understand in practice the advantages and shortcomings of particular stores. Students’ audits will, presumably, help to find some new solutions for the sector.

Totally, eight educational establishments will be involved in the new Mystery Shopping program for vocational schools. The program was started by INretail, the largest Dutch trade association in the area of non-food retail. It is aimed at intensifying cooperation between local schools and businesses.
"By working together, we want to make education more attractive and, at the same time, to help our fashion industry meet contemporary standards. The retail market is still a sector with declining revenues – just look at the problems at Debenhams. By working together with schools, we want the students to become better-qualified and ready for doing business in real life", says Dorien Krassenberg, education policy advisor at INretail.
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