Product NPS-management – the customer’s loyalty exceeds all the expectations!
Large trading networks are accustomed to use NPS-management in order to increase customer’s loyalty for a long time. However, this product offers much more possibilities. Researching of the loyalty index can greatly benefit for the producer when 4Service employees get down to work. The high productivity is proved by the fact that 100% of customers contact us to make the research again.
Why the loyalty towards the brand is important for the producers
The sales volume depends directly on the customer’s loyalty towards the brand. The major attitude towards a new brand is often neutral or neutral-negative. Especially if the product appeared without a presentable advertising campaign.
Nevertheless, sometimes it happens that even the powerful media-support appears to be inefficient. The producer is lost in conjectures trying to figure out why the customers ignore his production.
The best solution in such case is NPS-management. A decent research allows to find out the real state of affairs, the causes of such low loyalty level and proposes the efficient methods to amend the situation.
How NPS-management increases the loyalty towards the product
300 000 secret shoppers from 4Service are always ready to tackle the difficult job. We have under our command a professional army that is able to do the following:
To define the current index of customers’ loyalty towards your brand.
To find out the real cause of such attitude.
With the help of polite and professional communication to persuade the customer to take our side.
Provide you with specific recommendations in order to amend the situation.
NPS-management from 4Service is based on three keystones:
- Live call-centre. Our employees work without boring scenarios. They form their questions according to the respondent’s reaction. Live communication with a warm-hearted person encourages the customer to be the most sincere.
- Thorough training of the participating personnel. Our employees are set to find out the reason of the low loyalty level. When the conversation is finished, they firmly know, why the customer’s attitude towards the brand is negative, and then pass the information for the further analysis.
- Providing with a detailed Action Plan that is developed specifically for your brand. The needed data is promptly collected with the help of the unique software adapted for smartphones and tablets.
What else you should know about NPS-management
The NPS index is extremely important to business efficiency improving. If defined correctly, the index offers the most valuable information about the product (brand) to the producer. However, even more important is the further result of the NPS index improving:
The customer recommends the product to his friends and relatives.
The income increases, the customer purchases more articles of your brand.
The desire to make a purchase right now strengthens.
The customers need to come back to your store.
The product NPS-management allows to obtain the actual data about the loyalty index in a short time. Having this information and the Action Plan of the situation improving, you will make the client loyal towards the product or a whole brand.