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 Interactive Surveys via Tablets - Not a Dream But Reality!

Everyone likes independence and confidentiality, especially when it concerns one’s own personal opinion and a real chance to improve service quality. Making advances in meeting consumer needs and expectations, 4Service lets customers take part in exit polls independently and ensures that it is a pleasant experience.

Everyone likes independence and confidentiality, especially when it concerns one’s own personal opinion and a real chance to improve service quality. Making advances in meeting consumer needs and expectations, 4Service lets customers take part in exit polls independently and ensures that it is a pleasant experience.

4Service customers in Kazakhstan have been participating in exit polls for half a year via the help of tablets with special software. Due to modern technology, the customer feels safe, confident of privacy and in the fact that his/her opinion won’t be changed by an interviewer and will reach the heads of banks, shops, and cafes immediately after pressing the "Send" button.

The visual design of the surveys on the tablets attracts customers, boosts their spirits, and at the same time increases the level of customer satisfaction and loyalty. The bright icons of the multiple-choice answers, the ability to "move" smileys and turn those frowns upside down on the touch screen make a fun game of filling out the questionnaire.

In addition, it is the respondent who decides whether s/he will participate in a poll, thus there is no feeling of pressure on the part of an interviewer. This has a positive effect on the willingness of a customer to participate in a survey and give feedback on the service quality.

For companies which order surveys, statistics seem more clear and convenient. In addition, each client can see changes in the statistics as soon as a shopper submits answers.

4Service helped companies conduct some 3,000 surveys on tablets in Kazakhstan over a six-month period. These modern surveys are becoming an inherent part of service in many companies and continue bringing joy to clients thanks to prompt reporting and detailed reviews from real customers.

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