4Service Group experts were the roundtable guest speakers and shared their secrets of success with local business circles.

Mystery Shopping"Business must grow" was the slogan for a business meeting on April 9th, 2014 in Zhitomir that was organized by the Business Club "Community Club". 4Service Group experts were the roundtable guest speakers and shared their secrets of success with local business circles.

Presenting service as one of the main competitive advantages, Sergey Pashkovskiy, 4Service Group Service Director, talked about standards, service quality, customer loyalty measurement, and ways to get relevant customer feedback. He also touched upon using Mystery Shopping for service quality measurement and offered guidelines on how to utilize the received data to increase profits.

"For a long time, especially after the crisis of 2008-2009, service was seen by business owners only as a tool to boost sales volume. All that the companies wanted was to make their sales forces sell more and more. But recently companies have been taking steps to make their customers happy to, in turn, boost profits. This is a fundamental change we have observed in Ukraine in the last 1-2 years,"- Pashkovskiy said.

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