4Service market research – an efficient detecting of problems and weak points of your business
Every manager perfectly knows that it is necessary to research the market in order to develop the business successfully. But only few companies really do it in a regular way. For that lots of reasons can be found: the lack of trained employees, absence of the reliable database of the respondents, lack of skills to analyse and generalise the information. 4Service specialists will provide you with real help, collecting the necessary information quickly and efficiently.
Why there is a need to make the researches
Marketing researches is an important tool to detect the state of affairs on the market, your position there and your weak points. During the telephone surveys great results can be obtained with the help of specially prepared questionnaires.
The research can be directed on various subjects:
Customers’ satisfaction with a brand in a certain segment;
Defining the main criteria of the audience choice;
Level of customers’ loyality;
Service quality in the point of sales and other important aspects.
The researches conducted with the help of telephone survey offer some undeniable advantages in comparison with the real communication:
- Possibility of simultaneous survey on a big territory.
- Low cost of the research and decreasing expenses for the business trips.
- Instant data receiving and processing.
- Full control of the employees’ work, conducting the survey.
Why the 4Service researches are always efficient
4Service gladly researches the market for our clients. We have at our disposal “live” call-centre with competent specialists. Before starting the survey, each of them undergoes additional trainings and sets a preparatory testing.
The data received during the survey is instantly posted on the web-site and becomes available for the further analysis. The company management ordered the research can analyse the situation and make amendments in the real-time mode.
The special software SHOPMETRICS, developed in the USA allows an efficient processing of the filled questionnaires and make the analysis according to different parameters (age, gender, social status, place of living). Working with it is totally convenient.
4Service market research is an efficient help in business developing. Our telephone surveys are adjusted to the specific problem and detect existing defaults. You learn the truth and receive the possibility to evaluate the actual state of your own business. We easily get down to realising even the most audacious projects; we treat you with love and provide you with positive results.