4Service market research – an efficient detecting of problems and weak points of your business
Every manager perfectly knows that it is necessary to research the market in order to develop the business successfully. But only few companies really do it in a regular way. For that lots of reasons can be found: the lack of trained employees, absence of the reliable database of the respondents, lack of skills to analyse and generalise the information. 4Service specialists will provide you with real help, collecting the necessary information quickly and efficiently.
Why there is a need to make the researches
Marketing researches is an important tool to detect the state of affairs on the market, your position there and your weak points. During the telephone surveys great results can be obtained with the help of specially prepared questionnaires.
The research can be directed on various subjects:
Customers’ satisfaction with a brand in a certain segment;
Defining the main criteria of the audience choice;
Level of customers’ loyality;
Service quality in the point of sales and other important aspects.
The researches conducted with the help of telephone survey offer some undeniable advantages in comparison with the real communication:
- Possibility of simultaneous survey on a big territory.
- Low cost of the research and decreasing expenses for the business trips.
- Instant data receiving and processing.
- Full control of the employees’ work, conducting the survey.
Why the 4Service researches are always efficient
4Service gladly researches the market for our clients. We have at our disposal “live” call-centre with competent specialists. Before starting the survey, each of them undergoes additional trainings and sets a preparatory testing.
The data received during the survey is instantly posted on the web-site and becomes available for the further analysis. The company management ordered the research can analyse the situation and make amendments in the real-time mode.
The special software SHOPMETRICS, developed in the USA allows an efficient processing of the filled questionnaires and make the analysis according to different parameters (age, gender, social status, place of living). Working with it is totally convenient.
4Service market research is an efficient help in business developing. Our telephone surveys are adjusted to the specific problem and detect existing defaults. You learn the truth and receive the possibility to evaluate the actual state of your own business. We easily get down to realising even the most audacious projects; we treat you with love and provide you with positive results.
Do you want to find out people’s attitude towards some product? – We will help!
Are you trying to understand why people reluctantly purchase your product? – We will provide you with clear answer!
Do you want to know how loyal the customers are towards your brand? – We will present you the actual data!
4Service promotion audit – an efficient way to control the promotional offers.
In order to stimulate the product sales and to attract the customers’ attention towards the new product, the producers organize special promotions. For their realization the promoters get involved and considerable sums of money are allocated. 4Service promotion audit helps to control thoroughly the efficiency of the promotional offer.
Why the producers need a promotion audit
Organizing of the promotional offers in a correct way is a serious job of big number of people united by the competent management. Such events are often conducted in several stores at a time, which makes it difficult for the management to control its efficiency.
Involving a third-party firm in promotional audit with a large number of employees allows to the producer the following:
- Controlling the presence of promoters on the spot, as well as the time when they come and leave.
- Checking the quality of promoters’ work
- Getting the truthful information about the presence advertising material.
- Efficiently amending the situation in case of errors.
Why our promotional audit is always effective
4Service closely cooperates with the companies providing them with promotional audit services. More than 99% of clients contact us again to order this service for the following reasons:
A great number of trained auditors among our secret shoppers provide the simultaneous control on a huge territory.
Online portal and use of special program software allow the client to get the information from all over the country in real-time mode.
Our employees apart from providing you with the data about the current situation and make the specific recommendation in order to improve your service,
During the visits our auditors collect the specific data (audio records, photographs). You get at your disposal the accurate information substantiated with the artefacts and the filled questionnaires.
4Service promotional audit is powerful indeed. Its efficiency has been proved thousands of times in trade networks all over Eastern Europe. Hundreds of our business partners were able to make sure that the data that we carefully collect for you is absolutely accurate. Our eager and result-orientated colleagues will help you to realize even the most audacious business projects.