The shop was named Best Retailer at the 2013 Mystery Shop Awards, which were conducted for the second year running by the Liverpool municipal council.
Mystery Shoppers visited city shops in search of good service and professionalism. In total, 300 outlets were evaluated.
Meagan Hughes, who has been working as a Fragrance Shop store manager for 5 years, commented: "My team and I are very glad to have been rated so highly again by Mystery shoppers. We have great clientele and a wide choice of perfumes, including Chanel. Our promotions and sales make the store a happy place for the customers. It's unbelievable; we're the best store in Liverpool!"
"Customer service is essential to all of us in The Fragrance Shop. Mystery shopper feedback goes hand in hand with customer feedback, which compliments the staff's proficiency in choosing the best fragrances", said Daniel Thompson, a Fragrance Shop representative.