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 4Service Scheduling team had great pleasure in participating in the MSPA Europe workshop in Budapest (16th-17th of April).

4Service Scheduling team had great pleasure  in participating in the MSPA Europe workshop in Budapest (16th-17th of April). The city of Budapest surprised us with its beauty, hospitality and excellent sunny weather.

4Service Scheduling team had great pleasure  in participating in the MSPA Europe workshop in Budapest (16th-17th of April). The city of Budapest surprised us with its beauty, hospitality and excellent sunny weather.
 
We want to thank the MSPA Education team for the very  useful content of the workshop: full of information, bright ideas, live experience, know-how in mystery shopping techniques.
 
The workshop started with the presentation from Stefaan Vandroogenbroeck with the case study about combining mystery shopping programs with coaching and training. We think this technique brings additional value to the Client, teaches how to work with Mystery Shopping results, and how to improve customer з Oliveira about the management and strategy of mystery shopping clarified many interesting issues. The most useful information was the difference between mystery shopping and other types of customer research, discussing how they help clients and satisfy different information needs.. The importance of it is in finding the right tool to help the Client to find out the best solution and choose the right program for them.
 
Also two different Mystery Shopping approaches were discussed: specialization of mystery shoppers vs  rotation of mystery shoppers. Both approaches are good depending on the client’s specific requirements. However,  nowadays in mass markets,  when the Client doesn’t want the shopper to be recognized by staff, the rotation system used by 4Service Group, is becoming more and more used by clients.  
 
Thanks to MSPA’s practical approach, we also had the chance to work in groups with other participants and to share  ideas with our international colleagues concerning different issues:
-          motivation of mystery shoppers (what tools except money can make them go the extra mile)
-          how to add value to mystery shopping program for Clients
-          how to compete with low-cost providers
-          how to sell mystery shopping to both experienced and new  mystery shopping Clients.
 
We are looking forward to the next MSPA workshop that will take place in the end of the year and, of course, to meet our friends and some new one during the  upcoming MSPA conference in Riga.”
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