Online shopping is probably the most convenient way to buy goods or services. Precisely what service online shops' visitors receive can be established using 4Service virtual mystery shoppers. Growth in demand for online stores service evaluation is the newest 2011 trend registered at 4Service.

As in any other field where Mystery Shopping is applied, virtual mystery shoppers measure the complete client experience circle with the merchant, including web-shop navigation, ease of use and comfort, call-center service as well as the work of couriers delivering goods.

The growth of online traders efforts to improve service quality in another signal of the global change the retail world is undergoing these days, as traditional trade formats cede their market share to "new trade channels".

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