Products
- Qualitative research
Qualitative research is a collecting and analyzing non-numerical data to understand concepts, opinions, or experiences
- Quantitative research
Quantitative research methods is an objective measurement and numerical analysis of data collected through polls, questionnaires, and surveys
- Mystery shopping
Mystery shopping is a market research technique for measuring, and monitoring the interactions between a customer and a company or organisation during a pre-defined scenario
- Voice of customer
Feedback Management System. Voice of your customer in one system Customer Feedback Management System
- Video content testing
An AI-powered content intelligence platform providing insights from the audience
- Price monitoring
Price monitoring is the process of collection, processing, and analysis of the competitors' prices
- Service design
is the design of customer-oriented services and products. The process involves a balanced movement from the needs and expectations of customers to the way they operate
- Employee Experience (EX)
Employee Experience (EX) methodology is a strategic approach that helps organizations design better processes, cultures, and environments that align with employees’ expectations and business goals, ultimately enhancing both employee well-being and company performance
- Automotive Industry Price Analysis
Competitive price analysis optimizes offerings, boosts profits, and enhances market share by leveraging consumer willingness-to-pay data to identify key features
- Facility Check Audit
Ensures your retail outlets align with brand standards, evaluating physical attributes and their impact on customer perception
- CX solution
Discover our unique 360-degree CX solution: we customize tools and services based on your objectives for driving your business
- Speech analytics
Our advanced speech analytics tool transcribes spoken language into text, providing invaluable insights for businesses to enhance customer experiences, monitor performance, ensure compliance, and drive growth
Market Research
- Brand Health Tracking
Brand Health Tracking (BHT) research can measure how your brand is performing on awareness and usage, brand positioning, and brand performance
- Qualitative research
Qualitative research is collecting and analyzing non-numerical data to understand concepts, opinions, or experiences
- Quantitative research
Quantitative research methods is an objective measurement and numerical analysis of data collected through polls, questionnaires, and surveys
- CX
Discover our unique 360-degree CX solution: we customize tools and services based on your objectives for driving your business
- Usage and Attitude
Usage and Attitude is our approach to understanding how audiences engage with your brand by analyzing practical usage patterns and psychological attitudes, enabling tailored marketing and product strategies
- Brand Awareness & Usage
Brand Awareness and Usage involves evaluating recognition, familiarity, interaction frequency, and retention within your target market to enhance brand visibility and engagement
- Brand Identity & Positioning
Brand Identity and positioning is a comprehensive analysis uncovering consumer perceptions, diverse audience views, and insights into how your brand is perceived
- Customer Profiling & Segmentation
Customer Profiling and Segmentation involves dividing your target market into distinct groups based on shared characteristics, enabling the creation of personalized strategies that resonate with specific audience segments
- Consumer Journey Map
A Consumer Journey Map is a visual representation of the stages, touchpoints, emotions, and motivations experienced by a consumer throughout their interaction with your product or brand
- Ad Hoc Research
Ad Hoc Research is a customized approach designed to address a specific issue, using a mix of existing methodologies or a new approach to create a tailored solution.
- Sociological Research
Sociological Research uncovers the patterns of human behavior and social interactions, providing valuable insights to drive innovative strategies and create meaningful connections with target audiences.
Methodologies
- CJM
Customer Journey Mapping (CJM) is about defining a target audience, understanding their needs and environment, and then creating a plan to deliver an engaging experience
- NPS
Net Promoter Score (NPS) is the gold standard of customer experience metrics, based on one question: How likely would you recommend Organization/Product/Service?
- Diary Study
Diary studies are useful for exploring long-term experiences and repetitive activities. Track and gain insights into evolving user experiences and lifestyles in their daily environments over time.
- BHT
Brand Health Tracking (BHT) research can measure how your brand is performing on awareness and usage, brand positioning, and brand performance
- HR research
Human Resource Research is used to evaluate HR practices and performance and offers detail analysis on the current development and management
- CSI
The Customer Satisfaction Index (CSI) is a score that indicates how satisfied your customers are with the company's products / services.
- UX testing
Usability (UX) testing is how real people interact with a website, app, or other product and observing their behavior and reactions to it
- Ad Testing
Price monitoring is the process of collection, processing, and analysis of the competitors' prices
- Retail audit
Collect detailed data on your store or brand, analyze growth barriers, and create effective strategies to overcome them
- CATI
CATI is a flexible and efficient research methodology that enables the collection of high-quality data tailored to diverse business needs — from customer satisfaction and employee engagement to market and social research — ensuring accurate, timely, and actionable insights
Our mission is to help businesses provide highly effective customer experience
Focusing on quality
We are quality-controlled when it comes to research data. We make all data sets available to clients
Cost-effective
Our experience, resources and streamlined business processes allow us to save you money and time
Smart solutions
We use a variety of techniques and toolkits to solve your particular problems
of our customers improve their financial performance by learning from the experience of their clients